If the nursery catches on fire or there is an EF5 tornado bearing down or skies darken from a locust plague of biblical proportions, this is in the first armload we grab. A gesneriad from our collection in Asia where this grew on shaded, mossy rock faces enjoying Acer griseum and Emmenopterys henryi as neighbors. Gloriously large, totally tubular lavender-pink flowers awaken urges long forgotten. Should be hardy here in the maritime PNW. Some authorities have transferred this to the genus Oreocharis although this has not yet been universally accepted. A portion of the proceeds goes to support the mission of Far Reaches Botanical Conservancy.